The festive season is here again and it’s time to prep up your Magento store to catch up with the shopping boom. This is the time when most of the online stores offer amazing deals and the competition gets tougher. Additionally, handling peak traffic loads is another challenge that online sellers may come across. Having a robust e-commerce store is essential to success in this domain, but the festive season needs you to invest extra efforts to win the customers. The race gets tougher as you have to come up with a smart strategy to capture a fair share of the market.
Let’s check 10 effective ways to gear up your Magento store for this festive season:
1.Modify the design : The best way to catch the eye of the shoppers is to give your store a holiday makeover with the right Magento theme. Work on the design and have it complemented with images and content that replicate the festive mood. The design can be enhanced further by the addition of appropriate extensions to extend the capabilities of the store.
2.Optimize the performance : Magento Speed optimization is another key aspect of gearing up for the season as the web stores are likely to encounter heavy traffic loads. Besides ensuring that the site content loads quickly, you should also conduct regression tests and evaluate the Magento hosting server’s capacity as well. Continuous performance monitoring and maintenance are necessary to ensure an optimal customer experience.
3.Provide multiple payment methods : This is the time of the year when your Magento store is likely to be flooded with customers, old and new. The first-timers are likely to demand diverse payment methods. They may be tempted to opt out if the store does not enable them to use their preferred one. Therefore, it is better to have all fronts covered and entice them with as many payment options as you possibly can.
4.Pull the crowd with attractive deals and offers : The best way to capitalize on the festive cheer is by offering attractive deals and discounts. There are several Magento extensions that allow delivery of personalized promotions to the prospective shoppers on the basis of their account information. You can add a gift section, launch promotional activities, or even come up with gifting suggestions on the blog.
5.Be ready in time with data analytics : Getting ready for such events is not a day’s work but requires continuous research by the seller. You should make use of the customer data and analyze it to get insight into their shopping behavior and preferences. This can be done by integrating Google analytics to your website. The reports so derived can be used to deliver personalized product promotions and offers to maximize the chances of conversions.
6.Ensure device compatibility : Ensure that your Magento website is compatible with a variety of devices and operating systems so that you can reach the maximum number of shoppers this festive season. It is essential to have a responsive webstore that runs as seamlessly on the mobile as it does on the desktop or laptop.
7.Offer extensive security : Heavy traffic loads put the Magento store’s security at extra risk in these times. For this reason, you should avail stringent security measures along with built-in security features of the platform to ensure indefatigable security for your store from breaches as well as hackers.
8.Get attention with product videos : Having product videos is a smart strategy for selling during this season as people generally turn up with the intention to buy. You just need to give them the right reasons and nothing is as compelling as product visualization. Images make a good idea but product videos have a better impact on the buyer and secure higher search rankings as well.
9.Gain footage with social networking :
You can take e-commerce marketing a step further by leveraging the power of social media in addition to using the conventional SEO strategy. A promotional campaign for the festive offers on your store on social media platforms enhances your reach. Similarly, you can post some compelling content on the website blog and conduct polls and contests to engage the shoppers.
10.Keep your customer service prepped up :
The voluminous holiday traffic is likely to keep your customer support executives well-engaged. So it would be better to have them prepped up to give prompt support and reduce the wait times to the minimum. Having a chatbot implemented in your store is a smart idea if you want to take the customer support to the next level.
An experienced Magento development Company can help your e-commerce store secure a winning edge this holiday season. At MageIndia, we are a team of experts you can trust to avail this advantage.