Magento CMS written in PHP is the leader in the E-commerce industry and there are multiple reasons to justify the same. From renowned brands like Coca Cola, Nestle, Nike, and Adidas it has powered hundreds of online stores globally and its popularity is increasing at a rapid pace. After going through this blog, you will get to know the important features behind the popularity of this CMS and why business enterprises are consulting Magento Development Agency. Before exploring them, let discuss interesting statistics regarding this powerful platform.
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Magento covers 1% of the internet.
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Magento holds over 2% share of the CMS market.
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More than 300,000 worldwide merchants use Magento for their E-commerce operation.
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Magento sites have almost doubled between March 2017 and March 2019.
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Magento has held the top spot on the Internet Retailer list for the last three years.
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The number of online shoppers is expected to increase by 200% between 2017 and 2020.
Major Reasons Behind Magento’s Popularity
1. Open-Source
The biggest benefit of using Magento is its open-source nature. It is based on PHP and other free to avail tools. The open source gives this CMS several unique benefits over other CMS platforms. It is highly flexible and can be customized easily to suit project needs. In addition, free tools are well-known for its robust and reliable performance. It offers enhanced security to merchants and online store developers.
2. Advanced Security
There is a lot of confusion and lack of trust involved in online transactions as well as data handling. The number of hacks and cyber-attacks are increasing day by day. In such a situation, it becomes essential to built e-store with a secured platform. Magento has an end-to-end security feature and covers a major aspect of security, including role-based authentication, SSL security, PCI compliance, and secure payment feature. It also releases timely security patches and vulnerability reports for complete protection of store. Reputed Magento Development Services provider regularly upgrade their store with the latest patches. The best thing is Magento 2 has been launched to combat the loopholes in Magento 1.
3. Components Integration
Third-party extensions ease down the routine job of store merchants and developers. Magento users have the liberty to integrate an unlimited number of third-party components as well as extensions with their stores to fasten the development and deployment work. With the support of this incredible feature, you can connect with any external application seamlessly. It helps in simple working of payment gateway, analytics tool, inventory management, shipping, and a tracking mechanism. You can hire Magento 2 Developer to check the authenticity of the Third-party extensions before installation or integration.
4. SEO Friendly
Building a store will only be beneficial if it ranks well on Google or other search engines results. Online visibility drives traffic to the store and leads to sales. So, ignoring search engine optimization when it is about E-commerce industry is completely unacceptable. Magento is SEO friendly and helps merchants in optimizing the web pages for higher rankings. With Magento, it is easy to measure the web traffic, check the content quality, implement proper Meta tags and generate site-maps as well.
5. Simple Customization
The design requirements of the E-commerce store varies from industry to industry. The size and scalability of operations, customer support needs, billing, and delivery process pose different challenges for merchants. To address these challenges, Magento is a highly recommended e-commerce platform. A developer can design engaging front-end design by editing layouts and templates. The backend can be customized by rewriting the code, editing events and grids. One of additional benefit for all Magento users is the huge marketplace of around 3000 extensions and modules to choose from. Users can integrate extensions as per the requirement with a few clicks. Every extension is checked for uniqueness, coding standards, security, and compatibility. Besides, custom extensions can also be availed from the Magento web development firms.
Wrapping Up:
Magento is a unique and reliable E-commerce solution that has a wide range of features including enterprise power, open-source flexibility, and unlimited scalability. It is a platform to build unique, feature-rich, customer engaging store that can generate sales in large number. But before development, you need to choose a reliable Magento development company for the desired business result. They will provide the latest customization, development and migration service for improved ROI.