The e-commerce industry is growing at a very fast pace and people prefer buying products online as it is a convenient process. E-commerce has a huge impact on business sales, and many brands are transforming their traditional business to online operation. According to a survey, online shopping is not limited to desktop only and people are using mobile devices to perform online shopping. The volume of online buyers is increasing at a rapid rate every year. Just building an E-commerce website or an app isn’t enough to drive buyers in large numbers, and boost sales. To remain ahead in a highly competitive world, it’s important to include the latest technologies. Here, you can take a look at some latest innovations that are important for online stores to integrate in 2019.
1. Artificial Intelligence (AI)
Today, business enterprises face tough competition to offer something unique to their customers. Brands are focusing more on customer experience to make sure they stand out from others. Customers want something different to use on the website offered to them. They like using stores that give them a high level of personalization. Merchants are seeking the help of Magento Development Agency, to integrate AI technology into their websites. AI offers dynamic features of products to customers that are related to their needs. Chatbots an AI-based application when integrated into website help brands to serve customers 24/7.
2. Augmented Reality (AR)
This technology is one of the most alluring and was earlier used in games. But with its remarkable benefits, E-commerce vendors are also using it to offer customers a high-level buying experience. Furniture, wearables, clothing brands are using AR technology to give shoppers a platform to experience the look of the furniture, clothes in reality before making a decision to purchase. Today, e-commerce store owners are alluring customers to experience a product in different sizes and colors. Development firms are making full use of this technology to provide customers with an amazing shopping experience.
3. Digital Storefronts
For E-commerce industry, the biggest challenge is to provide customers the same level of experience provided by the physical stores. People love exploring stuff at physical stores, by touching and holding in hand and enjoying the ambiance. Online shopping is not able to offer this incredible experience. Online businesses are helped by digital storefronts to enhance the customers buying experience. Technologies offer virtual outfits to buyers before making any selection. Mobile devices like tablets present at fitting places help customers to get reviews and sizes of the wearables. Renowned brands are hiring dedicated Magento developers to integrate such remarkable features of digital storefronts with online stores.
4. PWA
PWA is one of the hottest E-commerce trends and is getting a good response all because of the mobile devices. People like shopping on mobile devices rather than on desktops. As per the latest survey, e-commerce stores are driving maximum traffic from mobile devices. PWA help vendors to have a mobile app for e-commerce websites because it is not affordable for all merchants to get a native app. PWA takes the e-commerce website to the next level for mobile users. No need to go for an expensive app, users can get a mobile app like experience. This all has become possible because of the expertise of Magento App development company which are hired by the store owners for their online stores. Hence, we can easily observe a bright future for the E-commerce industry with PWAs.
5. Big Data Analytics
The volume of data is growing and it is important to extract important data out of it. Big Data Analytics helps businesses to dig out quality data regarding consumer behavior, market trends, and competitor details. Businesses can take important decisions on the basis of extracted data regarding E-commerce websites. Brands of all sizes are investing in Big Data Analytics to know the behavior patterns. You can integrate Big Data technologies with your online store and if any error comes, contact Magento Support Services that resolve your troubles. Thus, with this latest technology, stores can guarantee engaging shopping experience to the end-users.
Conclusion:
E-commerce trends are expected to bring more opportunities to business enterprises and following these trends will increase sales in large numbers. At Mage India, you will get the best solution for your e-commerce store by keeping all the business requirements intact. Our developers can customize your existing store as per the latest trends of 2019 and help in growing your e-commerce business.